Confirmed (almost): U.S. Super Bowl commercials will be on television in Canada this year

As we all pretty well predicted last class, there will be U.S. commercials available through U.S. stations on cable whose $5M per 30 second ads won’t be simultaneously substituted in Canada during Super Bowl LII. Or almost certainly anyways. Now that the Supreme Court of Canada has agreed to hear Bell’s leave to appeal application on an expedited basis, but sometime after this years game, only the CRTC could reverse itself and reinstitute simultaneous substitution before the big game on February 4, 2018. And that would be a “Hail Mary” play indeed.


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