Hi, everyone! On Thursday, Claire, Coco, Shona and I will upload our presentation on influencer marketing. As a prelude, we thought it would be helpful and apt for the practice of social distancing if you either watched the Netflix documentary on the Fyre Festival, the trailer, or read this article.
Our presentation is broken into the following parts: (1) traditional peer-to-peer reviews; (2) influencer marketing and the Competition Act; (3) Trust and Social Media; (4) a case study on the Fyre Festival.
Stay healthy!